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Marshall McLuhan

Brief Bio: Canadian philosopher

Lived: 1911-1980

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“To distract the watchdog of the mind”

Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.

From the book Understanding Media: The Extensions of Man

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