from the desk of H. Bowie...

desktop with typewriter

Authors:

Jeff Bezos

Brief Bio: American internet entrepreneur, industrialist, media proprietor, and investor

Lived: 1964-

For further info: en.wikipedia.org

Quotes:

“Reversible vs. Irreversible Decisions”

Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions. But most decisions aren’t like that – they are changeable, reversible – they’re two-way doors. If you’ve made a suboptimal Type 2 decision, you don’t have to live with the consequences for that long. You can reopen the door and go back through. Type 2 decisions can and should be made quickly by high judgment individuals or small groups.

As organizations get larger, there seems to be a tendency to use the heavy-weight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention. We’ll have to figure out how to fight that tendency.

From the letter “Amazon Letter to Shareholders”

— 1999

» Permalink for Quote

“You have to create more than you consume”

If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with. Any business that doesn’t create value for those it touches, even if it appears successful on the surface, isn’t long for this world. It’s on the way out.

From the letter “2020 Letter to Shareholders”

— 15 Apr 2021

» Permalink for Quote